Connecting people, products and services

Connecting people, products and services

Connecting people, products and services

We are a Nordic technology group delivering scalable solutions for connected services. With roots in the security industry and a deep understanding of operational reliability, we support our customers with certified infrastructure, robust platforms and future-ready products.

Whether you’re launching a new service, entering a regulated market, or expanding internationally – our teams are here to support you with flexible, modular technology that puts people and safety first.

We provide strategic security consulting and risk management for organisations exposed to serious and deliberate threats. Our work is rooted in operational experience and built on a structured, proactive approach to safety. Whether your focus is people, assets or infrastructure, we help you assess vulnerabilities, strengthen routines, and ensure preparedness at every level.

Strong growth

Strong growth

year over year
year over year

With a nearly threefold increase in revenue from 2023 to 2024, our growth reflects both strategic expansion and increasing demand for our connected services and certified solutions.


60MNOK
60MNOK
60MNOK

Turnover in 2023

189MNOK
189MNOK

Turnover in 2024

Corporate Structure

Corporate Structure

Corporate Structure

Safe4 Security Group consists of both local organizations that manage commercial presence and market operations, and operational companies that deliver core services across IoT platforms, connected hardware, certified monitoring, digital home care, and advisory.

Safe4 Security Group consists of both local organizations that manage commercial presence and market operations, and operational companies that deliver core services across IoT platforms, connected hardware, certified monitoring, digital home care, and advisory.

Safe4 Security Group consists of both local organizations that manage commercial presence and market operations, and operational companies that deliver core services across IoT platforms, connected hardware, certified monitoring, digital home care, and advisory.

Safe4 Security Group AS

Safe4 Security
Group AS

Safe4 Security
Group A/S

Safe4
Sweden AB

Salus
Protect LTD (49%)

Safe4
Certified Monitoring
Services AS

Onesti
Products AS

Safe4
Care AS

Safe4
Risk Solutions AS

Management

Management

Management

Sjur Jensen Bay

Sjur
Jensen Bay

Chief Executive Officer

Marcus Agdestein

Marcus
Agdestein

Chief Financial Officer

Bjørge Kraft

Bjørge
Kraft

VP Strategy

Ronnie Poulsen

Ronnie
Poulsen

Chief Sales Officer

Yngve Mjaaland

Yngve
Mjaaland

Chief Information Officer

Berit Aune

Berit
Aune

Chief Technology Officer

Roy Gjerde

Roy
Gjerde

Chief Operating Officer

August Brekkhus

August
Brekkhus

Chief Growth Officer

Board of directors

Board of directors

Board of directors

Arvid Engebretsen

Arvid Engebretsen

Arvid
Engebretsen

Board Chairman

Tore Thorstensen

Tore Thorstensen

Tore
Thorstensen

Board member

Sverre Slåttsveen

Sverre Slåttsveen

Sverre
Slåttsveen

Board member

Olav Nakling Espedal

Olav Nakling Espedal

Olav Nakling Espedal

Board member

Freddy Engel

Freddy Engel

Freddy
Engel

Board member

Lena Birgitta Högfeldt

Lena Birgitta Högfeldt

Lena Birgitta Högfeldt

Board member

Milestones and growth

Milestones and growth

from foundation to future

from foundation
to future

From our founding in 2014 to the launch of new platforms, strategic partnerships and international ventures, each milestone reflects our mission to deliver smarter, safer services.

From our founding in 2014 to the launch of new platforms, strategic partnerships and international ventures, each milestone reflects our mission to deliver smarter, safer services.

2025

Confi.care launch

Confi.care launch

Launch of Confi.care and Bo Trygt Hjemme

2024

Launch of Länsforsäkringer Alf and Salus Protect UK

Launch of Länsforsäkringer Alf and Salus Protect UK

Launch of Länsforsäkringer Alf and Salus Protect Uk. In addition, Homely passes 10k customers

2024

Alarm station acquired

Alarm station acquired

After Securitas' acquisition of Stanley Security, we acquire the former Stanley ARC and take over all alarm receiving operations

2023

New major shareholder

New major shareholder

Länsforsäkringer becoming a major shareholder and customer

2022

Salus joint venture

Salus joint venture

Länsforsäkringer becoming a major shareholder and customer

2021

New agreements

New agreements

Entered agreement with Keyfree, Nimly and Waoo

2020

Public agreements

Public agreements

Awarded public agreement Lås Opp, and entered agreement with Eidsiva

2019

Launch of Homely

Launch of Homely

Launch of 2nd generation IoT Ecosystem and go-live Homely

2018

Homegate 2

Homegate 2

Launched 2nd gateway Homegate 2

2017

IoT ecosystem 1.0

IoT ecosystem 1.0

Launched 1st generation IoT Ecosystem

2016

Senseloop acquired

Senseloop acquired

Acquired smarthouse company Senseloop

2015

Homegate launch

Homegate launch

Launched 1st gateway Homegate

2014

Founded

Founded

Safe4 is established after G4S buyout

Let’s enable your next service

Whether you're launching a smart service, adding secure hardware to your offer or just need a certified alarm receiving centre – we’re here to support your goals with flexible, scalable solutions.

Talk to us

Let’s enable your next service

Whether you're launching a smart service, adding secure hardware to your offer or just need a certified alarm receiving centre – we’re here to support your goals with flexible, scalable solutions.

Talk to us

Let’s enable your next service

Whether you're launching a smart service, adding secure hardware to your offer or just need a certified alarm receiving centre – we’re here to support your goals with flexible, scalable solutions.

Talk to us